Perception towards online shopping on TikTok Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a recent survey conducted in Vietnam by Decision Lab in 2022, 78 percent of respondents believed that online shopping on TikTok was easy to use. Furthermore, the platform was also perceived as convenient and entertaining for social commerce.

Perception towards social commerce on TikTok among online shoppers in Vietnam in 2022

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Release date

April 2022

Region

Vietnam

Survey time period

March 2022

Number of respondents

230 respondents

Supplementary notes

Original question: "How much do you agree with the following statements: Social media site is...?"

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Statistics on " Social commerce in Vietnam "

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Overview

5

Social media usage

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Social commerce usage

4

Social commerce platforms

4

Social commerce products

4

Influencer marketing

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Consumer behavior

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Topics

Social commerce in Vietnam E-commerce in VietnamInternet usage in VietnamFintech in VietnamSocial media in Vietnam
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